Business Directory
Welcome to the Bayshore Marathon Business Directory!
We are proud to partner with a diverse group of local businesses that help make the Bayshore Marathon a premier running event. These businesses share our passion for community, wellness, and hospitality—ensuring that every runner, spectator, and visitor has an unforgettable experience.
Whether you’re looking for great dining, lodging, gear, or local services, our event partners are here to support you. Explore the directory below and show your support for the businesses that help bring the Bayshore Marathon to life!
Interested in partnering with us? Learn more about sponsorship opportunities here!
Shady Lane Cellars
Shady Lane Cellars is a winery nestled on 150 acres of historic farmland on the beautiful Leelanau Peninsula. We offer tasting flights, wine by the glass, and small plates—the perfect spot to relax with family and enjoy live music on weekends.
We're thrilled to be the official after-party of the 2025 Bayshore Marathon! To celebrate, we'll be offering $5 glass pours or tasting flights to all participants.
We'll have live music, additional food options, and outdoor areas with games for the whole family from Noon to 7pm! Tickets are free but encouraged to reserve your spot.
Dharamsala TC
Dharamsala TC is a women-owned and operated yoga studio in Traverse City, Michigan. Their story is rooted in a desire to share the endless benefits of yoga and mindfulness with each practitioner that walks through their doors. Dharamsala TC is devoted to creating a safe and inclusive space for all. Whether you've practiced yoga or not, this studio will welcome you with open arms, offering an array of classes and teachers that are suitable for any level.
Come visit Dharamsala TC in quaint downtown Traverse City where you'll roll out your mat to views of West Bay and Boardman River. From the moment you first visit, you will sense the genuine warmth and vibrant energy that both the teachers and members bring.
Dharamsala TC will be leading a complimentary pre-run yoga session after the shakeout run on May 23rd. Staying in town? Use code "bayshore10" to receive a discounted $10 drop in class by June 1st and/or take advantage of our summer specials if you're a returning visitor to charming Traverse City.
Lagoon
We don’t just want you to sleep well, we want you to sleep your *best.*
While sleep presents an array of challenges to overcome - from a sore neck or back, to that unshakeable feeling of grogginess in the morning - we’re here to help you come out on top. Our desire is to deliver you the energy and motivation you need to focus on the spectacular feats you have in front of you each day.
For more information on optimizing your sleep, subscribe to Lagoon's Sleep & Fitness news, and grab your perfect pillow for deep, restorative sleep. Use code TRAVERSE for 15% off your first purchase.
Lagoon will be giving away fantastic prizes at our podcast event on May 23rd, featuring Lindsey Heim and special guest Dakotah Lindwurm!
Justin Shull Art Studio
Justin Shull is an artist based in Traverse City. He is best known for his vibrant landscapes that celebrate color and the outdoors. Justin describes his landscapes as meditations on how we shape, interact with, and are shaped in return by our environments - these are paintings as much about the world we make as they are about the world that makes us. Please join him in his studio on Friday, May 23rd, between 5-8pm to see his new work and for behind-the-scenes insight into his process and inspiration.
1129 Woodmere Ave, Suite E, Traverse City, MI 49686
Traverse City Pit Spitters at Turtle Creek Stadium
Summer starts here at Turtle Creek Stadium! Home to the Traverse City Pit Spitters, this two-time Northwoods League Champion collegiate baseball teams is known for their high-energy games, family-friendly atmosphere, and beautiful Northern Michigan setting. The Pit Spitters offer an unforgettable experience for sports fans, families, and visitors of all ages.
Whether you're catching a game under the lights or enjoying ballpark classics with your family, a visit to Turtle Creek Stadium is a home run for summer fun! The team shares ownership with the West Michigan Whitecaps, the High-A affiliate of the Detroit Tigers.
Check out their full schedule and plan your visit at traversecitypitspitters.com.
M22
M22 is more than a road, it's a way of life. It’s the feeling you get when you realize there’s no other place you’d rather be. The M22 brand symbolizes everything we love about up north living—exploring our lakes, dunes, and forests while fostering authentic community connection. When you see someone repping an M22 logo, share a smile and know that you have a mutual appreciation for life along the fresh coast.
Since day one, everything we do is about protecting northern Michigan, adventure, and a common passion for the Great Lakes region. M22 donates 1% of all sales to the Leelanau Conservancy.
Third Coast Bakery
Third Coast Bakery is Northern Michigan’s only gluten-free, vegan, and allergy-safe bakery and coffeehouse. With a strong commitment to inclusivity, we create a warm, welcoming space where everyone can gather—regardless of dietary restrictions. Whether you’re gluten-free, plant-based, managing food allergies, or simply seeking delicious, mindful options, you’ll find something crafted with care and integrity at our table.
Come visit our booth at the Bayshore Marathon where we’ll be serving up locally-roasted hot coffee, draft cold brew, and award-winning baked goods to fuel your body before or after your run.
You can also relax at our café at 523 Munson Avenue in Traverse City, just steps from East Bay and the Bayshore Marathon. We’ll open early on Saturday, May 24th to welcome you. Coffee starts brewing at 5:30 AM!
King Orchards
At King Orchards, we’re proud to be a family-owned farm nestled in the heart of Northern Michigan. We’ve been growing some of the region’s finest fruits—including cherries, apples, peaches, and berries—right on our farm since 1980. We also produce our popular tart cherry concentrate, known for its natural health benefits and delicious flavor. Whether you're a local or a visitor in town for the race, we welcome you to experience the taste of Michigan with us!
To all Bayshore Marathon participants we are offering 15% off your purchase when you visit either of our farm markets!
Visit us during race weekend at:
M88 Market: Home Farm 4620 N M-88, Central Lake, MI
US31 Market: Fruit Stop 986 US-31, Kewadin, MI
Cherry Republic
Cherry Republic is about as far from Corporate America as you can imagine. So when we set about to craft a Mission/Vision/Values statement, we knew it would be a bit unconventional. No corporate speak. No management buzzwords. No pretense.
Our Core Values would be a genuine, heartfelt description of who we are and who we strive to be each day. It would be a living document, not something trapped in a dusty binder or relegated to a Cloud-based file. Cherry Republic celebrates Michigan's Montmorency Tart Cherry through its 200+ cherry-based products including chocolate-covered cherries, BBQ sauces, jams, jellies, salsas, nut mixes, ice cream toppings, baked goods, condiments, soda pop, cherry wine and cherry beer.
The company employs approximately 140 year-round workers and has retail stores in Glen Arbor, Traverse City, Ann Arbor, Holland, Frankenmuth, Charlevoix, and Mackinaw City. Since its inception in 1989, the company has donated $2 million to nonprofits that positively impact the environment and communities throughout Michigan.
Thus the birth of Life, Liberty, Beaches & Pie. It’s our mantra, and you’ll find its words emblazoned in every corner of the Republic. These are values that mean the world to us, and we strive to live them everyday.
lululemon
Lululemon Traverse City is excited to welcome you to Bayshore Race Weekend! Join us at our store in downtown Traverse City after the Shakeout Run & Yoga in the Park event on May 23rd - just a short walk away! We'll be offering a free gift with purchases over $200 (while supplies last). During race weekend, show your medal or bib and let us celebrate your accomplishment with an in-store offer you won’t want to miss.
Playmakers
We’re proud to partner with the Bayshore Marathon to provide all official Bayshore gear! From running apparel to nutrition and other race day essentials, we’ll have everything you need at the Bayshore Expo. Please note that online sales will pause during race week as we prepare to bring our full inventory to Traverse City. You can shop in person on Friday, May 23rd from Noon to 8pm at the Civic Center and on race day near the finish line. Online sales will resume after the event, so be sure to stop by and see us at Bayshore!
Traverse City Whiskey Co.
Traverse City Whiskey Co., known as the “Whiskey of the North,” is a craft distillery rooted in Northern Michigan tradition. Founded in 2012, they blend family distilling heritage with modern craftsmanship to produce award-winning bourbons, ryes, and their signature American Cherry Edition using local cherries. Visitors can enjoy tastings and cocktails at their downtown Stillhouse, making it a must-visit for whiskey lovers in Traverse City.
Common Good Bakery
Common Good Bakery is a neighborhood joint in the heart of Traverse City.Our purpose is to better the lives of everyone we encounter. We believe that optimism & purposeful action should be a part of everything we do. Yes, we make killer bread & pastries, but we also aspire to be leading positive influence within the communities we serve. Come check out what we’re doing.
Join us on Friday, May 23rd from 4-8pm @ 1115 E. 8TH ST. for a night of carbs and community.
Fuel up for the Bayshore Marathon with our full menu of pastas, pizzas & more! 10% of your purchase will be donated to the TC Track Club.
We are also opening at 5am the day-of the Bayshore Marathon for early caffeine needs